This is the final Regret post for 2008. Regular posting will resume on January 5, 2009.
I’m usually so busy tracking corrections and errors that I don’t get a chance to write about the best ways to prevent and correct mistakes. With 2008 coming to a close, it’s a perfect time to list some of the things news organizations should be doing with online corrections, and share some of my ideas for new prevention and correction practices.
I decided to write these suggestions in the form of “Wouldn’t it be great if…” because if any or all of them take flight this year, it would be a great thing for corrections and accuracy. Here are my accuracy and corrections wishes for the new year:
Wouldn’t it be great if every news website had a regularly-updated online corrections page linked from their homepage?
Wouldn’t it be great if all news sites placed corrections within the offending article?
Wouldn’t it be great if news sites stopped scrubbing away errors?
Wouldn’t it be great if we had a way to automatically notify a website that a correction was made to an article they’ve linked to? I’ve taken to calling this the “Reverse Trackback” or a “Correctforward.” A Trackback is a way of automatically notifying a site that its content (usually a blog post) has been linked by someone else. We need to reverse this and create a system that spiders out a correction notice to news sites or blogs that previously cited the original, incorrect article. The notification could, for example, take the form of a comment on the related post. (”This is an automated message to inform you that the Regret the Error post you linked to has been corrected. Please read the corrected post here [link].”) This would go a long way to helping push corrections out to the public, which is what needs to be done on the web. We shouldn’t expect people to go hunting for corrections.
Wouldn’t it be great if we had a “Notify Me If This Article Is Corrected” button alongside all of the “Print” and “Share” buttons that appear on most online articles? The reader could simply enter their email address and receive an email if a correction was issued for the story. It’s great that more and more news sites are placing corrections within the story, but how many people go back and reread an article? A lot of readers are not seeing the corrections. As I noted above, we need to find a way to push corrections out to readers. This tool would enable readers to receive corrections for articles that they consider particularly important or useful.
Wouldn’t it be great if all news sites had an online form like the Chicago Tribune’s to help people report errors?
Wouldn’t it be great if readers could receive credit for spotting errors? For example, if a site asks people to create a user account, then that person’s profile could list “Number of corrections submitted” and “Number of corrections accepted.” It could also include “Letters to the editor published,” and a listing of that person’s comments on the site. Maybe the best error-spotter earns a prize at the end of the month or year? This system would encourage people to participate and contribute — and it would help decrease the number of uncorrected errors, which are a big problem.
Wouldn’t it be great if we could create standardized accuracy checklists for reporters, editors and other newsroom staff? These checklists (examples: 1,2,3) would help people take a systematic approach to verifying articles before they’re published. To see how checklists are helping improve intensive care in hospitals, read this great New Yorker article.
Wouldn’t it be great if we had a central place where people from different newsrooms could share tips for achieving accuracy? There’s a lot of knowledge out there, but it’s scattered among different organizations. A wiki for accuracy tips would help share knowledge and go a long way towards creating best practices.
What else would be great to see happen this year? Add your thoughts in the comments.