Regret the Error

Scott Rosenberg and Mark Follman of MediaBugs released a new report this week that highlights some corrections-related problems with Bay Area news outlets. (I’m an unpaid advisor to the project, but didn’t have any involvement with the report.) Here’s the core information:

The results of MediaBugs’ first survey of Bay Area media correction practices show that 21 out of 28 news sites examined — including many of the region’s leading daily newspapers and broadcast news outlets — provide no corrections link on their websites’ home pages and article pages. The websites for 17 of the 28 news organizations examined have no corrections policy or substantive corrections content at all.

Sites that do offer corrections-related content frequently make it relatively difficult to find: It is located two or three obscure clicks into the site, or requires visitors to use the site’s search function. Once located, the corrections content is, in most cases, poorly organized and not easily navigated.

As Rosenberg noted in an email to me, this isn’t exactly surprising. Online correction pages are still the exception, not the rule. The same is true for error reporting tools. The MediaBugs report offers some much needed proof that media organizations aren’t putting the proper amount of thought and effort into corrections. Here’s what Rosenberg wrote in a blog post for PBS MediaShift Idea Lab (where I’m an editor):

Fifteen years ago, in the early days of web publishing, it might have been understandable for editors to have a hard time figuring out how to handle corrections: This pliable medium was new and strange.

But news on the web is no longer in its infancy, and “We’re new to this” just doesn’t cut it anymore as an explanation for the kind of poor practices our MediaBugs survey documents. The explanations you generally hear are truthful but don’t excuse the problems: “Our content management system makes it too hard to do that” or “we just don’t have the resources to do that” or “we’ve been meaning to fix that for a while but never seem to get around to it.”

The web excels at connecting people. That’s what its technology is for. Yet when it comes to the most basic areas of accuracy and accountability, the professional newsrooms of the Bay Area (and so many other communities) continue to do a poor job of connecting with their own readers.

Rosenberg and I agree that it’s important to create a standardized error reporting function for the web. Something that every organization can implement in the same way. (He cited RSS as an example of how this kind of standardization can work.) I wrote about this idea in a recent column for Columbia Journalism Review:

Another example would be RSS. One way that it achieved mass adoption was by becoming standardized on major blogging platforms and then adopted by major Web sites. At the same time, the adoption of the RSS icon created a universal visual cue that helped drive understanding among Internet users.

Rosenberg is currently pondering the creation of something similar for “report an error” functionality. There are currently some large news Web sites that offer this—including the Toronto Star and Huffington Post (though theirs is hidden near the bottom of articles)—but it is by no means a standard. The New York Times, The Washington Post, the Los Angeles Times, and CNN, among many others, don’t include that option on their articles and pages. It’s such a simple, effective way to collect error reports, not to mention give readers a chance to participate and contribute.

But where it should be placed on the page? Do we need a universal icon? How about the interface that pops up after you click on that button? Should that be standardized? The fundamental idea is sound, but there are lots of details to work out. Rosenberg is thinking of the best way to move forward with the idea, and I’m hoping to help.

Who else wants to pitch in?

 Report an error