UPDATED: Going Rogue sparks cover confusion


The evening newscast of the Canadian Broadcasting Corporation last night ran an image of the wrong Going Rogue Sarah Palin book. The book written by Sarah Palin is titled, Going Rogue: An American Life. Another book, written by two staffers at the Nation, is called, Going Rouge: Sarah Palin An American Nightmare. (Update Nov. 23: a reader wrote in to note that my original post made it seem as though both books are called “Going Rogue.” I edited the first sentence to eliminate any confusion.)

From a report in the Globe And Mail:

The CBC has admitted it inadvertently displayed the jacket of an anti-Sarah Palin book during a story about the former vice-presidential candidate that aired on The National.
The gaffe came Monday night during a piece on Ms. Palin’s hotly anticipated new memoir Going Rogue: An American Life.
A CBC spokesman confirmed that the network mistakenly put up a graphic depicting the cover of Going Rouge: Sarah Palin An American Nightmare…

CBC spokesman Jeff Keay says the mistake was fixed in a subsequent broadcast.

No mention of a correction. I also wonder if the same thing happened at the Herald in South Carolina, given this correction:

The wrong book cover ran in Monday s Herald with a story about Sarah Palin. Palin’s new book, Going Rogue, hits bookstores today.

Update Nov. 23: Here’s a related report on Yahoo! India:

…the confusion between the books has even struck CNN’s Political Ticker, which quoted Obama adviser David Axelrod saying he’d be borrowing Obama campaign manager David Plouffe’s copy of ‘Going Rouge’.USA Today’s section The Oval wrongly posted the cover of ‘Going Rouge’ with a review of Palin’s book.

It has since corrected the confusion with the statement: Erratum: An earlier posting featured the photo of a different Sarah Palin book. The Oval regrets the error.”

Last week, Fox News Channel apologized for showing the cover of the takedown book while discussing Palin’s memoir.

“We are sure that many people who mistakenly bought our book will have been pleasantly surprised. You learn more about the real Palin in our version,” added Robinson.


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  • deb212
    Yes, it was the same thing at The Herald in Rock Hill, South Carolina. I was teaching a class on nonfiction text features using sequential issues of the paper when my students discovered the apology, if you can call it that, and quickly found the "mistake."
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