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The Washington Times made an embarrassing mistake on its website last week. This picture pretty much speaks for itself:
Yes, those are the Obama kids. No, they weren’t involved in the story.
After being spotted by one blog, the image quickly spread. Some people said it was an example of the Times’ right-wing bias. The Times spoke up, publishing a story to explain the error:
…Executive Editor John Solomon said The Times published the story in its print edition without a photo, then editors sent it to the Web platform without an attached photo.
He said The Times’ automated “news themes” engine, constructed to match related content to the Web site, paired the Associated Press photo of the Obama daughters to the bylined story. An online editor later spotted the photo and added a short caption.
“That editor should have removed the photo from the site but did not recognize the inappropriate mismatching,” Mr. Solomon said. “As soon as we learned about the problem, we detached the photo from the story. We regret that this technical glitch led to an inappropriate pairing of the photo with the story and we’ve taken steps technologically and in our editorial process to try to avoid such an episode in the future.”
“We also hope this glitch does not distract from the important and well reported subject of the story: the crisis of school violence in one of the nation’s largest cities.”
The lede of the above story blamed the error on a “technical glitch.” Well, that’s partly true. But this error also occurred because of a lack of editorial oversight. The photo was automatically matched with the story, but someone should have approved it before the article went live. So, yes, a technical glitch. But also a process problem. Solomon seems to acknowledge this when he says that “we’ve taken steps technologically and in our editorial process to try to avoid such an episode in the future.”
Solomon also reacted to the incident by sending a memo to staff. It ostensibly reinforces the importance of accuracy, but I worry that it could result in Times staffers doing more to conceal mistakes. Here’s a relevant passage:
1. Any reporter or editor who makes an error in a story that requires a published correction must submit a letter to the Executive Editor and Managing Editor explaining the mistake and what corrective actions were taken. These letters will be placed in your permanent personnel file.
This sends the message to the newsroom that it’s better to conceal an error than correct it. I know that’s not what Solomon meant to say, but his policy will encourage some staffers to do everything they can to hide a mistake. After all, leaving an error uncorrected means they won’t have to own up to it in an embarrassing letter — a letter that will go in their personnel file.
Solomon is right to want to track errors and understand their cause. But his process is all about punishment and shame; it’s not about learning from mistakes. These letters of confession go into a person’s personnel file. Sure, that provides information for their annual review. But what about the organization as a whole? This information should be collected in a corrections database that helps the newsroom track and understand the most common causes of error. Don’t shame your staff with a high school-esque process that’s all about letters and permanent records. It will only make people want to hide their errors. That’s bad for the newsroom and bad for readers.
The third item in Solomon’s memo addresses the issue of training. I like that the paper is introducing an accuracy training program. But he’s presented it like a remedial class for bad reporters and editors:
All reporters who have had stories with published corrections in the last year and any editors who inserted errors into copy will be required to take a mandatory class on accuracy and precision to be held the first week of June and led by Carleton Bryant.
Clearly, being put in that class is a form of punishment. Ideally, it would be a badge of honor. All staffers should receive accuracy training to help prevent mistakes. They should also be encouraged to own up to their mistakes and share any personal tips for attaining accuracy.
The Times needs to adjust its accuracy plan. Make it about working together to attain a higher standard, rather than singling out staff members for punishment. Make it about learning from mistakes, rather than embarrassing people. Make prevention and correction a part of the paper’s culture.
A culture of shame and blame just makes people scared to get things wrong. It doesn’t help solve the problem.
