Esquire apologizes for expletive-laden article offering advice on swearing

esquire_logoThe May issue of Esquire includes a section that promises to give readers 26 “skills worth having.” Included among the advice on skinning a moose, giving a massage, parallel parking, and consoling a crying woman was a lesson in how to “curse well.” That item apparently upset a number of readers and the magazine has published an apology on its website. The apology:

In the “How to Curse” section of our May 2009 feature, “How to Skin a Moose,” we presented a parody of extreme profanity and its users, contrasting exaggerated examples of offensive language with ordinary situations. The target of the parody was profanity itself and not the various people who might be its object, including gay people. But we used a particularly offensive phrase we shouldn’t have. It certainly was not our intent to cause pain. Judging from the reaction, we did. For that we are sincerely sorry.

And by “particularly offensive phrase” I think they mean “shit-sniffing faggot.” Or maybe it was “Al fucking Gore” that upset people?

The offending article (click for larger):

esquire

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