CNN has come up with a rather unique way to atone for a mistake: free advertising. TVNewser spotted this story by Pacific News Center:
Guam – CNN has agreed to provide free air time for commercials touting Guam as a tourist destination to make up for the networks mistake in airing footage of Yap last year and calling it Guam.
The Guam visitors bureau says the TV commercials promoting Guam as a world-class destination will begin airing on CNN and CNN International next week.
The commercial are being provided at no cost, after GVB complained to CNN about the erroneous report that aired on May 24, last year.
According to a release, GVB says it felt strongly that the footage misrepresented Guam’s culture and the island’s cosmopolitan appeal.
The TV commercials will air for one week, beginning Monday, January 19 until Sunday the 25th.
This is the first time I’ve seen a news organization offer advertising as compensation for an editorial mistake. Does it mean CNN didn’t air a correction? Or is the ad in addition to a correction?
