Gawker spotted this push-button publishing mistake at the Wall Street Journal:
Gawker explains:
In an email to subscribers this afternoon, the Wall Street Journal included one of its signature market-moving stock market columns, published at 5:04 p.m. Wait, but they usually embargo “Heard On The Street” until morning! Well, it’s pretty clear from the headline, “TEST TEST Duke Hits A Ditch,” that the story wasn’t quite ready for the proverbial prime time! But the subhead is clearly written: “The troubles at Duke are mounting. Is it too early to buy?” Did the Journal just send lucky subscribers a sneak preview of tomorrow’s advice?
UPDATE: Here’s a correction from the paper:
Subscribers should disregard an email alert sent erroneously at about 5:07 p.m. today to alert readers to a Heard on the Street column titled “Test Duke Hits a Ditch.” There is no such Heard on the Street column. The test content, which wasn’t based on actual trading, was created by the staff of The Wall Street Journal Online as part of a test of new formats. We regret the error.
Thanks, Daryl!
